Demand for the most popular American brands of candy, sodas and foods has been steadily increasing for many years, but it is only recently - in the last three to five years - that it has really taken off. The growth in popularity of American sweets and other foods - not to mention drinks as well - is down to several factors.
First of all, UK audiences have been exposed to American lifestyle, including the meals they eat, the drinks they consume and the candies they enjoy, through television, film, guides and newspapers. Product location, especially in popular television programmed like Buddies, ER and other sitcoms and drama series, is habit and their constant presence has permeated the consciousness of the UK consumer.
At the very least this has led to a general interest in giving them a try and at most has led to consumers actually sourcing them, sometimes straight from the United States. The same sort of product location occurs in American produced movies but it is becoming more and more common for American items to appear in non-US movies, guides and newspapers, adding to the effect.
The number of Americans living and working in the UK has also improved need for American candies and foods as they long for a flavor of home. As well as getting family to send over 'care packages', they have taken to ordering from suppliers direct.
Having sourced their home comforts, US expats have introduced them to their British colleagues and friends who in turn have created even more need.
It is not just the American influence that has led to improving need for services for American candies and meals, however. The introduction of USA famous brands straight into UK shops as UK items has led to greater awareness of the USA versions.
Examples of this include Gatorade, Vanilla Cola and Pop Tarts, all of which are American 'inventions' now being sold under license in the UK. Even Mountain Dew, a sweet citrus consume and one of the most well known brands in the US, made a brief appearance in the UK. They are not, however, the same as the 'real thing'.
Demand for the 'real thing', the proper American flavor, has improved so much that online retail businesses have been set up in the UK, supplying USA refreshments straight from the US to the UK market. Goggling "American sweets", "American candies UK", "American food", "buy American food" and similar phrases will return the biggest online stores stocking the widest range of USA items in the UK.
You will see there are not that many, but those that do exist provide all kinds of USA refreshments items, from candies and candies through chocolate and soda to baking items and even related items like Ziploc bags! As USA lifestyle continues to seep into the UK and other countries and need for American items grows further you can be sure that the ability to buy American refreshments straight will grow with it.
At the very least this has led to a general interest in giving them a try and at most has led to consumers actually sourcing them, sometimes straight from the United States. The same sort of product location occurs in American produced movies but it is becoming more and more common for American items to appear in non-US movies, guides and newspapers, adding to the effect.
The number of Americans living and working in the UK has also improved need for American candies and foods as they long for a flavor of home. As well as getting family to send over 'care packages', they have taken to ordering from suppliers direct.
Having sourced their home comforts, US expats have introduced them to their British colleagues and friends who in turn have created even more need.
It is not just the American influence that has led to improving need for services for American candies and meals, however. The introduction of USA famous brands straight into UK shops as UK items has led to greater awareness of the USA versions.
Examples of this include Gatorade, Vanilla Cola and Pop Tarts, all of which are American 'inventions' now being sold under license in the UK. Even Mountain Dew, a sweet citrus consume and one of the most well known brands in the US, made a brief appearance in the UK. They are not, however, the same as the 'real thing'.
Demand for the 'real thing', the proper American flavor, has improved so much that online retail businesses have been set up in the UK, supplying USA refreshments straight from the US to the UK market. Goggling "American sweets", "American candies UK", "American food", "buy American food" and similar phrases will return the biggest online stores stocking the widest range of USA items in the UK.
You will see there are not that many, but those that do exist provide all kinds of USA refreshments items, from candies and candies through chocolate and soda to baking items and even related items like Ziploc bags! As USA lifestyle continues to seep into the UK and other countries and need for American items grows further you can be sure that the ability to buy American refreshments straight will grow with it.
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